1445 Main (Extra Foods) Billboard - Variance Required

The variance permitting the billboard mid-way along the lot close to Main Street expired in 2005.

As of March 25, 2010 the City has advised that:

" conditional use approval from the Board of Adjustment is required for the sign to continue.

So, an application must be made, posters posted on the site and a public hearing must be held"

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Here's the history:

1445 Main St (Extra Foods Lot) Variance DAV
On November 6, 2002 the City of Winnipeg Board of Adjustment (Bill Lyons, Chairperson
Pablo Herrera and Arlene Ratuski) against the advice of its Planning and Plan Use Division*, approved the installation of the billboard on the lot. See http://winnipeg.ca/CLKDMIS/ViewDoc.asp?DocId=1617&SectionId=&InitUrl=-

*Planning and Plan Use Divisions reasons against included:

Commercial district “CI.5” doesn’t list advertising signs as a permitted use.

Visual impact - sign will be clearly seen from living rooms of neighbouring homes

Over-saturation – billboards opposite (Cropo) and ½ block north (1480 Main)

Billboard size – will overpower the first party identification signage of surrounding neighbourhood

Safeway, Extra Foods and the funeral home will feel the need to increase the size of their first party identification signage to compete with the billboard, adding to the visual nuisance for the residential neighbours.

Item No. 20: Minute No. 542: Nature of the Application:

Application to vary the “C1.5” district regulations of Zoning By-law No. 6400/94 for a change of use for a period to be determined by the Board of Adjustment to permit the establishment of an advertising sign use. - Pattison Outdoor Group, c/o Lee Ann Partridge - 1445 Main Street DAV 922/2002C

Order of the Board:

That the application for a Zoning Variance be approved, subject to the following conditions:

1. That the total height of the subject sign shall be limited to 24 feet.

2. That the sign shall be located in the centre of the Main Street frontage on the subject property.

3. That a planter box shall be installed at the base of the sign.

4. That mobile signs shall be prohibited on the subject property.

5. That the Variance granted by the Order shall terminate on November 30, 2005.

See http://winnipeg.ca/CLKDMIS/ViewDoc.asp?DocId=1608&SectionId=&InitUrl=
"Planter box shall be installed at the base of the sign"
The November 6th, 2002 City of Winnipeg Board of Adjustment Minutes that
the installation of the sign on Extra Foods lot was subject to a planter being installed at the
base of the sign (Condition 3).